Facebook recently announced that it would trial a ‘context’ button that would help its users identify fake news.
Source: Truly Deeply
Following Mark Zuckerberg’s questioning by the US Congress, Facebook launched a campaign to address concerns against data misuse and the spread of misinformation. The new ‘context’ button is their latest move in the fight against fake news.
The feature, which rolled out in the US and UK, will make its way to Australian users. The button will appear on posts, and will give details about the publisher (such as their Wikipedia page), what posts the publisher has previously shared, and which friends have shared the article. In cases where there is no Wikipedia entry, it will indicate that information is unavailable, which will also be helpful context.
So how helpful is this?
Giving people quick and easy access to contextual information that can help them evaluate articles is definitely a step in the right direction. However, Facebook’s personalised newsfeed acts as a filter bubble, or echo chamber. For example, if I believed in aliens, and Facebook knows this because I’ve like a bunch of pages and posts about aliens. My entire newsfeed will reflect what I like, and that context button won’t matter because I’ve already decided on what I believe in before I’ve even clicked on that information.
*X-Files theme intensifies*
Whatever we already see on our newsfeed is information that is already tailored for us, and a context button might not be all that helpful if we live in an echo chamber.
-Maria
FlakeOnFake 